What are your business hours?

We are open from 9 AM to 6 PM, Monday through Saturday.

Do you offer test rides for motorcycles?

Yes, we offer test rides for most models. Please contact us to schedule a ride.

Where are you located?

We are located at 1501 Mangrove Ave.

Do you have a service department for motorcycle maintenance and repairs?

Yes, our service department is equipped to handle all your motorcycle maintenance and repair needs.

How can I inquire about financing options for a new motorcycle?

You can contact our financing department or visit our website for more information on available financing options.

Reviews (530) 893-1918 Call Website Photos About

Sierra Steel Harley-Davidson in Chico

Is this your business?

4.6 (414)

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About

Sierra Steel Harley-Davidson, the premier Harley-Davidson dealer in Chico, CA, is your one-stop-shop for all things Harley. Located at 1501 Mangrove Ave, Chico, CA 95926, our dealership offers a wide range of services and products to cater to the needs of motorcycle enthusiasts. As a clothing store, we feature an extensive collection of Harley-Davidson apparel and accessories. Whether you're looking for a stylish jacket or a functional helmet, our knowledgeable staff will help you find the perfect fit. Our motorcycle dealer showroom boasts an impressive selection of new and pre-owned Harley-Davidson bikes, ensuring you'll find the perfect ride to match your unique style. Moreover, our motorcycle driving school provides expert training and guidance to help you hone your riding skills and obtain your motorcycle license. In addition, our motorcycle parts store is fully stocked with genuine Harley-Davidson parts and accessories, allowing you to customize and maintain your bike with ease. Lastly, our motorcycle repair shop is staffed by certified technicians who will keep your bike running smoothly and efficiently. Visit us today and experience the Sierra Steel Harley-Davidson difference!

Sierra Steel Harley-Davidson Review Summary

The summary was generated by AI, based on reviews.

Sierra Steel Harley-Davidson in Chico, CA, is a top-rated dealer known for its exceptional customer service, knowledgeable staff, and wide selection of new and pre-owned Harley-Davidson motorcycles. Reviewers praise the dealership's friendly and welcoming atmosphere, making it a great place to find your next ride.

Review Rating Chart

Google: 4.8/5

Yelp: 4.5/5

Facebook: 4.9/5

DealerRater: 4.7/5

BBB: A+

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Reviews & Ratings

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4.6

(414 Reviews)

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Tyler Ann Sands aka Sister Gramps -Google user

5 years ago

Great variety of Motorcycles new and used, friendly and knowledgeable staff. Parts, service area, Clothing and gear selection. Awesome location Sat. Came by shop again went shopping and picked up raffles for our Rabbit Run Thanks so much.

David Gravelle -Google user

2 months ago

Lance was awesome and really went the extra mile to help me with the process. Lance is a first class salesman

Ty Hamby -Google user

a year ago

This is my first purchase at Sierra Steel Harley Davidson. Their VIP treatment of taking myself and my wife around to the different departments was a real treat and made me feel more like family than a customer. It is not that often something is...Read More

Kody Croxton -Google user

4 weeks ago

I worked hand-in-hand with one of their sales men named Mike. He did an amazing job on helping me reach my goal of owning a Harley. He never give up on me, even if it didn’t look promising, super respectful everyone was so welcoming.

Mark Cobb -Google user

3 months ago

The whole staff is great to work with. Dale, their lead tech, is one of the best Harley mechanics in Northern California. I don't let anyone else work on my bikes.

nathan stuart -Google user

2 months ago

I’ve bought a lot of vehicles from many different dealerships and this dealer by far was the easiest, and most enjoyable experience I’ve had so far. Everyone was good to talk to too. From the salesman, the financial manager, the showroom sales, the parts...Read More

Alexis Guadiana -Google user

a month ago

Came here for the riding academy, and did not have a good time. I will say that the staff are super friendly, but the owner is so money hungry. They were not professional enough to send the address of where we would be meeting so...Read More

Julian Valles -Google user

7 months ago

I bought my first bike today and the entire crew was absolutely amazing. Lance was a great salesman, knowledgeable and patient throughout all my lack of knowledge. Liz was the best in financing and super fast, and the team was just friendly and professional and...Read More

Lewis Williams -Google user

7 months ago

Highly recommended for first-time Motorcycle buyers. They will help even with no experience and they have classes for new or experienced riders. Everyone at Sierra Steel is like family and so come on in and check out the new and old bikes. Amazing atmosphere. Family...Read More

David Brooks -Google user

3 weeks ago

Cool shop. Had all the cool gear and bikes as well. Nice people

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