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About

FORMA is a boutique in Hermosa Beach, CA.

FORMA Review Summary

The summary was generated by AI, based on reviews.

Pros

FORMA, located at 1227 Hermosa Ave, is a popular spot for its unique and creative dishes, with many reviewers raving about the flavorful and fresh ingredients used. The restaurant's ambiance is also a highlight, with a modern and trendy vibe that sets the tone for a great dining experience. Additionally, the service is often praised for being attentive and friendly, making guests feel welcome and valued.

Cons

Some reviewers have mentioned that the menu can be a bit limited, and the prices are on the higher side, which may not be suitable for everyone's budget. A few guests have also reported that the noise level can be quite high, making it difficult to carry on conversations.

Review Rating Chart

Yelp: 4.5/5

Google Reviews: 4.4/5

TripAdvisor: 4.5/5

OpenTable: 4.5/5

Zagat: 4.3/5

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Reviews & Ratings

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4.8
(25 Reviews)
5
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Tina Watson
Tina Watson -Google user
a month ago
This beautiful shop has so many unique, artisanal items: clothing, jewelry, art and much more that I've not seen anywhere else, and the staff is always really lovely. A huge Thank You to Eunice for being SO kind!!! 🐶 …
cindy thompson
cindy thompson -Google user
2 months ago
Great spot for unique and beautiful gifts. The staff is always helpful and nice. Check them out !!!
I O
I O -Google user
7 months ago
I absolutely love this spot in Hermosa. It's always a good vibe, the inventory isn't what you can find anywhere else. Music is always good, the merch always changes and the owners are AMAZINg to talk to every time ! I always leave this sweet...Read More
James Frost
James Frost -Google user
a year ago
I agree with the other reviews: this place is a gem! Conveniently located at the beach in Hermosa next to a Starbucks, we strolled in and were pleasantly surprised by the well-curated shop full of wonderful, unique items. The man working was informative (not...Read More
Mia Della Cava
Mia Della Cava -Google user
8 months ago
I live out of state but I will go out of my way to shop at Forma for their home goods and clothes. The clothes, in particular, are of a very high quality and at a very reasonable price point. I definitely like...Read More
Lisa Benz
Lisa Benz -Google user
a year ago
I treated myself to a beautiful silver necklace at $80. It was a splurge. I've been wearing it pretty often recently, and I just noticed that it's plated, and the plate is now wearing off like a cheap necklace. While inspecting, I noticed that one...Read More
ALIKANDRIA LIN
ALIKANDRIA LIN -Google user
a year ago
After 6 months, I still get asked about the thoughtful gifts purchased at this new found treasure! FORMA has a BEAUTIFUL array of home goods and UNIQUE gifts. In June, I was able to purchase gifts for both coworkers who were retiring and my students...Read More
Pino Dino
Pino Dino -Google user
a year ago
My visit to Forma in Hermosa Beach was exceptional. The welcoming atmosphere, combined with the extensive selection of modern and timeless items, made the experience special. Customer service was outstanding with attentive, and knowledgeable staff. I loved everything about the store and I could imagine...Read More
Yoshi Peralta
Yoshi Peralta -Google user
a year ago
Wonderful vibe to this store. I got a Turkish cotton top that’s so soft and a robe style embroidered with beautiful flowers. Such a great variety of things from around the world. Luv this store ❤️
Austin Trickey
Austin Trickey -Google user
11 months ago
Despite being assured of its tarnish-free quality, the jewelry I bought here for my wife tarnished within two weeks. Beautiful jewelry, I wish it lasted.

Features

From the business

check icon Identifies as women-owned
check icon Small business

Service options

check icon Curbside pickup
check icon Delivery
check icon In-store pickup
check icon In-store shopping
check icon Same-day delivery

Accessibility

check icon Wheelchair accessible elevator
check icon Wheelchair accessible entrance
check icon Wheelchair accessible parking lot
Wheelchair accessible restroom

Offerings

check icon Women's clothing

Crowd

check icon LGBTQ+ friendly

Planning

check icon Quick visit

Payments

check icon Credit cards
check icon Debit cards
check icon NFC mobile payments

Other

check icon LGBTQ+ friendly
check icon Identifies as women-owned