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About

Alliance Board Co, your one-stop-shop for all things action sports and fashion, is located in the heart of Paso Robles, CA. As a premier Surf shop, we offer a wide range of surf gear and accessories for surfers of all levels. In addition to our surf selection, we're also a Men's clothing store and Women's clothing store, featuring the latest fashion trends and must-have brands. Whether you're hitting the streets or the slopes, our Skate shop and Skateboard shop have got you covered with top-quality skateboards, safety gear, and apparel. When the snow falls, our Snowboard rental service and Snowboard shop provide everything you need to carve up the mountain. Complete your look with our trendy Sunglasses store, featuring stylish shades from top brands. Visit us today at 1233 Park St, Paso Robles, CA 93446 and experience the ultimate action sports and lifestyle destination.

Alliance Board Co Review Summary

The summary was generated by AI, based on reviews.

Alliance Board Co is a popular surf shop with a 4.5-star rating, praised for its knowledgeable staff, wide selection of surf gear, and excellent customer service.

Review Rating Chart

Yelp: 4.5/5

Google Reviews: 4.4/5

Facebook Reviews: 4.7/5

TripAdvisor: 4.3/5

Surfline: 4.6/5

Initializing review summary...

Reviews & Ratings

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4.4
(29 Reviews)
5
4
3
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Adrian Flores
Adrian Flores -Google user
3 years ago
Pretty dope little shop. They have a huge variety of boards, griptape, clothing, and accessories. I came in for some griptape and hardware for my trucks and ended up looking around for a while. The plus side of this shop for me is their MILITARY...Read More
Kait Mars
Kait Mars -Google user
2 months ago
Alliance Board Company in Paso Robles is hands down the best shop for anything skate, surf, or snow. It’s been around for 20+ years and is such a staple in town. The owner, Mike, always greets you with a smile and genuinely takes the time...Read More
Chris Davis
Chris Davis -Google user
4 months ago
Very helpful, friendly and courteous staff - 3 young associates helped me (and my husband) pick out a skateboard and helmet for me on Friday 10/18/2024 at around 3PM. I am older and wanting to work on my balance and core in our paved backyard,...Read More
Redoakranch
Redoakranch -Google user
7 months ago
I see a few reviews from people being upset about being profiled and followed around. I was just there and I was followed too but it’s a deep store and nothing is cheap so I don’t find it offensive with theft on the rise....Read More
Caleb Shick
Caleb Shick -Google user
4 years ago
Honestly one of the best board shops ive every been to. They might be a little jumpy at first to make sure shoplifting isn't happening; but overall they are very nice. The clothes are 100% in quality. Once you get to know the staff (AKA...Read More
Garbear
Garbear -Google user
5 years ago
I walked into the store, went over to the board section, on my way over, two employees asked how my day was, the guy near the boards I was looking at asked if I needed help. I told him what I was looking for and...Read More
Gabriel Padilla IV
Gabriel Padilla IV -Google user
5 years ago
Really disappointing & uncomfortable experience after visiting the shop. Don't get me wrong... they have super good stuff and all the sweet brands you can think of, but an employee kept following me around the store and one guy with long hair and crocs in...Read More
Laurel Garrison
Laurel Garrison -Google user
3 years ago
Great shop with excellent service. My husband and I bought new snowboards and bindings and couldn’t be happier with our purchases. The staff goes above and beyond.
Leticia Perez
Leticia Perez -Google user
8 years ago
The Staff were great... Friendly... Helped us out on getting couple of skateboards.. Great advice... Thats exactly what I Love when I go shopping when they treat you with respect and advice you on whats best for you... Great Job Gentlemen and Ladys...
Steve Haley
Steve Haley -Google user
8 years ago
I got a great board for myself and the service was top notch. They were closing as we walked in but they helped me anyways. Great staff very friendly and knowledgeable

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Accessibility

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