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This is it! in Milwaukee

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4.3 (179)

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This is it!, Milwaukee's premier Gay Bar and Gay Night Club, is the ultimate destination for a night to remember. Located in the heart of the city at 418 E Wells St, Milwaukee, WI 53202, we offer a unique and exciting experience for the LGBTQ+ community and allies. Our vibrant atmosphere, extensive drink menu, and top-notch DJs make us the go-to spot for a fun and unforgettable night out. Whether you're looking to dance the night away, catch up with friends, or simply enjoy a drink in a welcoming environment, This is it! has got you covered. Come and experience the best of Milwaukee's nightlife at This is it!, where everyone is welcome and the party never stops!

This is it! Review Summary

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Reviews & Ratings

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4.3

(179 Reviews)

5

4

3

2

1

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Madison Dobbs -Google user

2 years ago

Came all the way from Austin to Milwaukee to visit my partners family and we had to go to This is it! We came during Happy Hour and Jazz was our bartender. She was SO friendly and told us fun facts about the place. We...Read More

Alficio Ghuhde -Google user

9 months ago

Aloha, I had a great time there when I was around Thanksgiving weekend and yes 👍🏿 l from Hawaii and will be back there to see my mom 👩 Miss Peaches and visit the bar lol 😂 🤎🌴🙏🤟🏿

$30–50Atmosphere: 5

Sage Gerwig -Google user

2 years ago

This is one of the most welcoming and fun environments I’ve ever experienced. The bartenders (Jaz, Darnell, Angel, Jacques, Amani, Raspberry and Tyler to name a few!) make you feel like family and are so accommodating and kind. I recommend this establishment to all my...Read More

Gracen McCulloch -Google user

2 years ago

Loved it all! Would highly recommend!! Everyone was so nice and fun, definitely a fun atmosphere for it also being a chill Sunday night!

Atmosphere: 5

Tom Boyer -Google user

a year ago

A fun bar to visit. I was in town for a conference. I stopped here to see where Trixie owned. I enjoyed it immensely. The bartenders were friendly and attentive. I would definitely come back if I’m ever in Milwaukee again.

$10–20Atmosphere: 5

jacob v. -Google user

a year ago

First ever slay ground event, how fun!! The bartenders were all very professional! I would say would be good to add more security people walking around and as well as serve food!!! Been coming to this bar since about 2015! Love this bar!!!

$30–50Atmosphere: 4

Meredith and Brent Hauge Putman -Google user

2 years ago

On our weekend trip to Milwaukee we checked out This Is It because we saw there was a drag show on Saturday night. We got seats at the main bar and were lucky enough to have bartender Tony taking care of us all night....Read More

Lucy McChesney -Google user

3 years ago

I love This is it! It was one of the first bars I went to when I moved to Milwaukee. They have amazing drink deals, and everyone who works there is super friendly. The bartenders are super nice as well. I really like how they...Read More

Adam Schawel -Google user

2 years ago

We went on a Monday! It was karaoke night. Very fun crowd with lots of very talented singers. The bartenders also were very engaging and having a great time. Sometimes performing karaoke while bartending! We had a great time!

Kayla Harrison -Google user

10 months ago

one of my favorite spots!! staff is super friendly and drinks are reasonably priced. always a great time 🩷 …

Chelsea Jahn -Google user

2 years ago

Not a bar person, been like 9 years. But we traveled from the dells to do the museums and this was close to the hotel so why not :) I had so much fun!! The workers seemed nice but one stood out I wish I...Read More

Grace Lane -Google user

2 years ago

My friend and I are visiting for a work trip and came in for Priyanka’s appearance and had the best time. The show was fantastic all around, our bartender Alex was a GEM, all the staff were really funny and kind and honestly you know...Read More

Atmosphere: 5

Justin Kasdorf -Google user

7 years ago

This is one of the oldest gay bars in WI. It’s discreet on the outside and eclectic and inviting on the inside. There is usually something fun happening here. Drag bingo and show tunes are fun to try. Their drink specials are very good. The...Read More

Daniel Olson -Google user

6 years ago

I wish every city had a bar like This is It! The drinks were good and cheap, the bartenders were friendly, the karaoke was fun, and the whole place was attitude-free. How wonderful that it’s been around since 1968! Will tell all my friends to...Read More

Star S -Google user

6 years ago

This was one of the bars we stopped at for my 21st and it was probably one of the best. The bartenders were funny and even made me a drink that matched what I liked. They called it the “trashy blue drink” and now that’s...Read More

Joshua tie -Google user

a year ago

Everytime I’ve visited this establishment I’ve had the greatest experience. It’s just such a cool spot and the staff is just phenomenal. Wish I had a bar like this in my city.

$10–20Atmosphere: 5

EKTOR -Google user

6 years ago

This is not a negative review the staff is amazing. Moved from Chicago coming from amazing gays clubs. The music should be better, with a new dance floor I feel the music is average, techno music on a Saturday night dosen't make any...Read More

Weston Donaldson -Google user

10 years ago

The best gay bar in Milwaukee! I loved this place - the staff were always fun and friendly, and it felt great to walk into a bar and the bartender say hello and know what I like to drink. Great music, great drink...Read More

Tempestt Ballenger -Google user

5 years ago

A Milwaukee treasure and true piece of history. A fantastic LGBT establishment for all who come. Fantastic drag shows, incredible DJs, and a wonderful bar staff. It’s always a pleasure to visit when I am able to make it out to Milwaukee. Definitely make this...Read More

Samuel Corona Velazquez -Google user

2 years ago

Overall a great bar, love the bartenders. They’re very sociable and love the remodel of the place. Will definitely venture out again when I’m in the downtown area.

Features

Service options

Outdoor seating

Dine-in

Delivery

Takeout

Highlights

Bar games

Fast service

Great cocktails

Karaoke

Live performances

Trivia night

Accessibility

Wheelchair accessible restroom

Offerings

Alcohol

Beer

Cocktails

Dancing

Happy hour drinks

Hard liquor

Wine

Dining options

Outside food allowed

Seating

Amenities

Gender-neutral restroom

Restroom

Wi-Fi

Atmosphere

Casual

Cozy

Trendy

Crowd

Groups

LGBTQ+ friendly

Tourists

Transgender safespace

Planning

Accepts reservations

Payments

Credit cards

Debit cards

NFC mobile payments

Parking

Parking

Other

LGBTQ+ friendly

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