The building is pretty - that's it.These are the same owners from Broth on Main / SEA Pho and like this third rendition, the basics are still missing.Charging customers for sauce too is appalling and officially when we called it quits making ROC Pho our...
Read MoreThe building is pretty - that's it.These are the same owners from Broth on Main / SEA Pho and like this third rendition, the basics are still missing.Charging customers for sauce too is appalling and officially when we called it quits making ROC Pho our routine spot.I can name 25+ Vietnamese restaurants down the coast I've personally eaten at this year alone, who do NOT charge customers for chili oil, hoison sauce, or fish oil with their appetizers. I have never seen a restaurant, let alone Vietnamese, do this anywhere in North America.There has always been an issue when ordering. Items missing, sauce that I've been charged for not being added into the order, ordering something on their menu and showing up to find out they are out of it, and forgot to take it off their online ordering app, among many other issues. We had these stuffed 'Angel chicken wings' that were so gross, we tossed them after spitting out one bite. Consistency is an issue with this place and this isn't brain surgery to figure out. Nobody wants these over-the-top fancy chicken wings. People want good pho, good prices, and the basics to be right.My family and I eat pho 4x a week, at a local spot that has no frills, and zero care for how much chili oil you use. No fancy menus, over decorated tables, nothing of the sort. ROC Pho is an example of trying to be someone they are not, and attempting to push a new style of Vietnamese food which will not succeed in blue-collar Rochester. And sure, the local RIT kids will visit in but not come back a second time when they too realize how expensive ROC Pho is. Please, be brilliant at the basics. People are coming to you for hearty food - not to be nickel and dimed on the quantity of peanut sauce they order. I shouldn't have to triple check my bag to make sure everything is there.One of my biggest pet peeves is how I will order spring rolls, fresh rolls - and due to the poor packaging and American kids not knowing the basics, my spring rolls are always crushed under the soup and the rice paper explodes from the heat, leaving a half chewable Spring Roll with my up-charged $1 Peanut Sauce.Stuff like this doesn't happen at other Vietnamese restaurants. Why? Because instead of focusing on the frilly, nonessentials, they know what people are coming in for - and it's quality. Focusing on the food should be your #1 goal. And it feels the ambiance and setting is focused on more than the food itself.(Which btw for $1 - is pretty horrendous you only fill a small quarter sized cup HALF WAY! Especially for charging customers. I'd hope if you're uncharging customers for no reason, you'd at least fill the container decently. Not skimp us! This has happened at least 4x and I spoke to the owner on it!)All in all, like Broth on Main and SEA Pho, there are more authentic options with better flavor, less of the frills and cheaper, just minutes down the road. I hope this place improves but after 10 attempts to eat here, I've given ROC Pho enough times to show they care, and they cannot get the basics right.
Identifies as Asian-owned 
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