Recently rebuilt and fully updated down to the interactive order tablets, I decided to give the “new” McDonald’s a test drive. While the food hasn’t changed much from its core offerings and tastes, the packaging and in-store appearance has been overhauled to reflect...
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Recently rebuilt and fully updated down to the interactive order tablets, I decided to give the “new” McDonald’s a test drive. While the food hasn’t changed much from its core offerings and tastes, the packaging and in-store appearance has been overhauled to reflect a more modern look and feel. Visiting the location on Northfield Ave in West Orange, I was curious to see how it would fare against other “new” stores. Having just drove the entire country back and forth, I stopped a number of times at remodeled McDonalds. Here’s the thing, I’m not a McDonalds fan as much as a loyal occasional guest. I like to see how these large brands maintain and reinvent themselves in the face of so many other great options.
The experience here in West Orange was excellent. Music was fun and upbeat and the store itself looks fantastic. Lots of Instagrammable looks for pictures. There was a good sized crowd here and I wound up talking with an older gentleman who was working on his computer. There are plenty of outlets and the chairs are comfortable. Yes, they are comfortable. I actually wrote that! In the past the stores were designed to maximize speed and efficiency, but seeing how Starbucks has monopolized the ‘living room’ feel of a business McDonalds’ is clearly making it known that yes, you can hang out here, drink coffee, and spend a few hours getting work done. The older guy I talked to mentioned that he works here regularly now and enjoys the coffee. I’m in agreement on the coffee too, it’s very good for the price.
I’m rating the in-store experience at 5 stars. The employees were quick and friendly, the store was comfortable, and the overall feel was relaxed and upbeat. The ability to order on a tablet in the from is a great feature too. The only reason I’m giving the overall rating a 4 is because the food, while good, is not 5 star as far as fast food goes. That distinction goes to another restaurant that I won’t name as it’s my personal opinion. Nice job on the remodel!