from 67 reviews on Google
from 67 reviews on Google
Multiple attorney law firms have one of the greatest advantages when it comes to local SEO.
According to Google My Business policy, a law firm may have a Google Maps listing for the firm and for each individual practitioner (lawyer or partner) within that firm.
This policy applies to more business categories than just law firms.
Here’s a portion of Google’s policy regarding multiple Google My Business listings (full policy):
An individual practitioner is a public-facing professional, typically with his or her own customer base. Doctors, dentists, lawyers, financial planners, and insurance or real estate agents are all individual practitioners. Listings for practitioners may include title or degree certification (e.g. Dr., MD, JD, Esq., CFA).
Sticking with the law firm example, let’s say you’re a law firm in Atlanta, Georgia with 5 partners and 15 individual lawyers.
Also, let’s say for example your law firm specializes in the following 5 different practice areas such as:
So you can have one Google Maps listing for your main law firm which would be categorized as Law Firm.
And then for each individual attorney and partner, you could have a Google Maps listing categorized for their specific practice area:
The 5 categories above in italics coincide with the 5 practice areas.
If this was your law firm, then you’d end up with a net total of 6 Google My Business listings. One GMB listing for your law firm. And 5 GMB listings for your 5 individual attorneys or partners for their respective practice areas.
From our experience, and our client’s data, we’ve found that most people search for lawyers by category.
So most people search for lawyer as follows:
And according to recent data, the majority of searches today are conducted via mobile phones and voice search.
So the phrases above can just as easily be spoken in to Google’s mobile search app as they are typed into Google via a desktop.
Because people search for lawyers at the category level (i.e. ‘dui lawyer near me’), having multiple Google Maps listings for specific attorneys is a powerful way to get exposure to just the right type of client.
Couple this with law firm directories and a comprehensive local SEO strategy, your law firm can quickly dominate the most valuable real estate in search within your market.
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